Why I Choose Writing for Business
Words spark reader imagination. Build business with one skill.
Ever notice how the most profitable businesses aren’t always the ones with the best products?
They’re usually the ones with better distribution.
Take Microsoft Teams. Far from the best communication platform, but everywhere because it bundles with Office suite.
Solopreneurs face the same reality. The most successful aren’t the ones with the best products or ideas. But the ones who don’t stop talking about what they build and what they offer.
it’s a 50/50 game. 50% creating, 50% promoting.
I see you rolling your eyes about now.
You are thinking that you haven’t signed up for this. But hey, every writer knows that writing the book is only half the job. The other half is promoting it.
Promoting yourself doesn’t need to be Salesy or Pushy. You can promote yourself using other channels that suit better your personality.
This is what we‘re going to explore in this article: Why I choose specifically writing for my business? Why the written word persuade the deepest? Why it attracts premium buyers? How one skill can do both, building and selling? and the reason words have endured millennials while other mediums remain unknown.
Let’s find out.
Why is writing the most powerful medium for communicating and persuading?
Writing lets your prospect’s imagination do the heavy lifting.
When you write, you’re handing your reader a paintbrush and letting them color in the details with their own experiences, desires, and dreams.
Ever notice how a book feels more vivid than the movie?
Here’s what Robert Collier said in his book:
“The mind thinks in pictures. One good illustration is worth a thousand words. One clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors that picture with his own imagination, which is more potent than all the brushes of the world’s artists.”
When you write “a hot summer day,” your reader feels the sun on their neck, tastes the sweat on their lip, remembers that specific afternoon when they were eight years old and the sprinkler was running in the backyard.
You didn’t give them that memory. They gave it to themselves.
And that’s why writing is the most powerful medium for persuasion.
Let me show you what I mean. Imagine I want you to understand why someone’s attractive. I could show you a photo. You’d see my interpretation of attractive.
But if I write: “She walked into the room and every conversation stopped. She moved like she knew something the rest of us hadn’t figured out yet”—now your brain is doing the work. You’re filling in her face, her walk, her energy. You’re making her real using your own experiences with charisma and confidence.
That’s infinitely more powerful than any photo.
Why are readers your smartest, most qualified prospects?
Readers are more educated, wealthier, and actively engage in solutions.
One of my best friends is a travel blogger. For years, he promoted budget hostels through affiliate links. One day he realized that the people reading his blog weren’t backpackers pinching pennies but instead wealthy individuals, he started offering luxury resorts and boutique hotels. His commissions tripled overnight. Same traffic but a different understanding of who actually reads.
Let me show you something that will change how you think about your audience. People earning $75,000 or more are twice as likely to read than those earning under $30,0001—meaning when someone’s reading your work, they’re already pre-qualified by income alone.
With the same token people with higher education are more likely to read than those less educated. They process information differently and therefore make decisions differently.
Think about what this means for your business. When someone lands on your carefully written sales page or blog post, they’re already demonstrating that have patience and literacy to engage with written content.
By choosing writing for marketing you’re attracting a specific type of person: engaged, educated, solution-oriented and with cash disposal. They’re not your average consumer.
Compare that to someone passively watching TikTok videos while their brain is in entertainment mode. Your reader chose to READ. That decision alone filters for people that mean business.
Isn’t that what you want?
The person who reads your entire landing page is infinitely more valuable than a thousand people who watched three seconds of your video.
How can writing alone build both your solution and your audience?
Writing can create products while attracting prospects.
You write a blog post teaching people how to solve a problem they’re struggling with. Someone finds it through Google. Reads every word. Subscribes to your newsletter for more. Three weeks later, they buy your paid guide on the same topic.
One skill just did four jobs: created the product, attracted the buyer, built trust, and closed the sale.
As you know, a business is no more than finding a solution for a problem that a group of people have.
For that you need two things. A solution to sell and someone to sell it to. Usually, that requires completely different skill sets. You build the product with one set of skills, then market it with another entirely different set.
Writing short-circuits this entire problem.
You write to create the product. You write to attract buyers. You write to build trust. You write to close sales. Same skill running your entire business. This approach puts you closer to revenue than anything else you could do.
That’s the power of writing.
And the best part?
Is sustainable long-term, unlike high-energy media that burns you out quick.
That’s what we’re going to see next.
Why does writing last while other media fades?
Writing has survived millennia while video remains unproven and platform-dependent.
Homer’s Iliad and Odyssey, written around the 8th century BC, are foundational works of ancient literature that people still read today. That’s 2,800 years. Twenty-eight centuries of people opening those pages and getting pulled in.
Plato’s dialogues? Still studied in universities right now. The Bible? Still the most widely read book on Earth. Marcus Aurelius scribbling in his journal 2,000 years ago? His Meditations sits on nightstands right now.
Nassim Taleb called this the Lindy Effect. If a book has been in print for forty years, you can expect it to be in print for another forty.
Written words age in reverse. The longer they survive, the longer they’ll keep surviving.
Now look at video. YouTube launched in 2005. TikTok in 2016. We have zero evidence these formats will matter in 50 years.
Writing has passed the test of time. it’s distillable and medium-independent. Rehearse your ideas, refine them through writing, publish them eternally. Then you can move it anywhere. Stone tablets, paper, screens, whatever comes next.
That’s independence through strategic writing that outlasts every trend.
Conclusion
Writing persuades through imagination. It builds your solution and finds your audience. It sustainable and proven to work for thousands of years.
For you, writing is how you articulate what you’ve built and generate business independently.
Your next step? Write a post linking how you help someone solve a problem with your skills.
You’ve got something valuable. Now make sure the right people can find it.
If you don’t know how to start? check out my other post about crafting offers people buy.
https://www.advancedautism.com/post/reading-statistics
Your words definitely sparked my imagination.