I know you’ve got something valuable to offer the world.

But you’re sitting there wondering: ”How do I actually get people to buy this?”

Every marketing tactic you try feels... wrong. Pushy. Salesy. Like you’re becoming someone you don’t want to be.

So you stop. And go back to waiting. Hoping the algorithm favors you. Crossing your fingers that someone stumbles onto your website.

And even if they DO find you, they leave. They land on your site and bounce, like a frog jumping out from a boiling pot.

Because you don’t know how to write words that hold attention. Words that build trust. Words that get them do your bidding.

So you stay stuck. Talented but invisible. Capable but broke. Watching others with half your skills make twice your income—because they know how to communicate their value and you don’t.

There’s a better approach. And I’m going to show it to you.

This is for you if you have something real to offer.

Maybe you help people one-on-one and you’re exhausted of the constant client hunt. Maybe you’re a freelancer who wants to stop the hours-for-dollars game. Maybe you’re building a product and can’t figure out how to get it in front of people who’ll actually buy.

You have the skills. You have the expertise. You might even have the product already built and ready to go.

What you don’t have is a way to consistently turn that into business.

That’s what this newsletter is about.

Why Written Marketing?

Here’s what I realized after building my entire business through writing:

Written marketing is freedom.

Writing is sustainable. You don’t need to edit reels that vanish like smoke after 24 hours. You don’t need YouTube production equipment or a team of editors bleeding your budget dry. You don’t need to be ”always on” performing for the algorithm like a puppet on strings.

You write once. It works for months. Sometimes years.

And with the technology available today, you can even write it by talking to your phone!

Look at the biggest YouTubers, the most successful online businesses. Where do they actually make their money? Email. Landing pages. Sales pages. The written stuff.

So why are you killing yourself trying to do everything else first?

You can build a real business—attract clients, sell products, create opportunities—working part-time. With a 9-to-5. Or five kids at home.

Strategic writing doesn’t require your whole life. It just requires knowing what to write and where to put it.

That’s what I teach here.

What You get

Subscribe and you’ll get one or two essays per week teaching you how to generate business through strategic writing.

Here’s what’s going to happen:

People will actually care about what you have to say. They’ll stop scrolling like they hit a brick wall. Read every word you write like it’s a message meant only for them. And they won’t be able to help themselves—they’ll want to work with you, buy from you, support you. Because finally, finally, you know how to make them feel it.

You’ll know exactly what to write for every situation. Landing page? Done. Product page? Easy. Cold email? No problem. Personal Bio? You’ll nail it. You’ll move people to action across every medium because you understand how words work.

You’ll turn Substack into your Client-Generating-Machine. Simple. Effective. No tech headaches. Search engines will find you. AI will recommend you. Your ideal clients will discover you while you sleep—like setting traps that catch exactly the right fish. This is the new Human-First-SEO and you’ll be ahead of everyone still obsessing over old tactics.

Your cold emails will get responses. Real ones. Not crickets. Not ”thanks but no thanks.” Actual conversations that turn into actual business—like opening doors that were locked before. You’ll wonder why you ever struggled with outreach in the first place.

Everything you write will sound unmistakably like YOU. Your brand voice will be clear as a tuning fork. Your positioning will be sharp as a knife. Your ideal clients will read your stuff and think ”Yes! This person gets it. This is exactly what I need.”

You’ll have time for your actual life. Whether you’re parenting five kids, working a full-time job, or just want your evenings back—no more content treadmill running you ragged on platforms that don’t give a damn about you. No more burnout because you’re doing something that doesn’t feel right. You’ll build systems that generate business while you’re doing literally anything else. Like planting seeds that grow into a forest while you’re away. Part-time effort. Full-time returns.

Who’s behind Written Marketing?

Hi 👋 I’m David.
I’m 34. I left management consulting at 32 to build my own businesses: an AI and software development consultancy, marketing and copywriting services, and this newsletter.

Everything I’ve built—every client, every project, every dollar of revenue—came from writing.

No ads. No videos. No massive social media following.

Just strategic words in the right place: cold emails, LinkedIn messages, landing pages, blog posts, sales pages.

I know what it’s like to think marketing feels sleazy. I felt that way for years. I avoided ”selling” because it felt wrong. Like forcing people to buy sh*t they don’t need.

But then I realized: if you have something valuable that can improve someone’s life and you can’t communicate that clearly, they’ll stay helpless. And you’ll stay broke.

You’re moral duty is to tell them!

The people who know how to articulate their value—through writing—will always have a massive advantage. They’ll win opportunities while others more capable wait in the shadows hoping to be discovered.

That’s what I teach here. How to use words to create opportunities, generate business, and build the independence you want.

Ready to be found?

If you’re ready to stop waiting for opportunities and start creating them through writing, you’re in the right place.

Subscribe. Learn the frameworks. Build your independence.

PS. Up. It’s completely free, and you can unsubscribe anytime.
PPS. If you’ve made it this far, something tells me you’re ready for a different approach. Don’t skip the opportunity to start building it.