The one rule great writers follow that corporate pros ignore
Expertise isnβt enough
Ever read something that just made you feel dumb? Itβs not your fault.
Some writers love to hide behind a wall of jargon and complexity.
You see it everywhere, especially in the corporate world and LinkedIn. Itβs an echo chamber where buzzwords are repeated so often they lose all meaning.
Itβs like they invented a secret language, almost like lawyers using old terms just to justify their expertise.
This kind of writing isnβt designed to enlighten you; itβs designed to exclude you. Itβs a performance.
But as the legendary writing teacher William Zinsser taught, this is a complete failure of communication. He believed that expertise without a human voice is useless. A good guide doesnβt make you feel stupid; they make the path clear.
Letβs reject the idea that difficult-to-read writing is somehow smarter. Itβs not. True intelligence is the ability to make complex things feel simple. Itβs about having the confidence to use everyday words to share what you know.
Your voice is your most powerful tool.
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