The cost of ghosts
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How to compete with βbig creators content machinesβ starting today.
I appreciate any creator that write their own content and ideas.
Even if I donβt fully agree with them I can see their honest intention to connect with their audiences.
For good or for bad business is a pay2win game and some personal brands leverage the money they have been making to pay someone to churn content for them.
You can see this because the content could be informative but is lacking any kind of soul that connect us with that author.
Substack handles this well since posts canβt be scheduled through external tools and users have to log in manually.
But is not all bad for the small creators, if we lean on our unique experiences we donβt have to compete with the extra polished content from a full content teams.
Share your story, share your opinion and win them in authenticity.
This could be intimidating at first, but if you keep writing eventually will come naturally. And if you would like some more information to help you get started click here.
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