I stopped writing 5,000-word guides. My engagement tripled
My daily lesson
What if the most valuable thing you can give your audience isnβt more step-by-step guides?
I used to create them, but I quickly learned a tough lesson.
When you give away a massive guide, people donβt value it. They download it with the best intentions, save it to βread laterβ, and then life gets in the way.
Instead, I decided to meet you where you are.
Look, I know youβre busy. Youβre probably reading this on your phone in between meetings. You donβt have time for a 5,000-word manual right now. You want something you can consume in two minutes that gives you a little spark.
So thatβs what I do. I share small anecdotes and lessons from my own journey.
Thereβs some science to this. Research on emotional engagement shows that compelling stories can trigger a dopamine release in the brain. Itβs the βfeel-goodβ chemical that makes an experience both pleasurable and far more memorable than a list of dry facts.
These bite-sized stories are designed to do just that. They make the lesson stick. This way, I become a daily guide you look forward to hearing from improving my engagement and open rate.
I save the deep-dive frameworks for my paid programs. For everyone else, I share the daily stories and insights that I believe are also valuable.
If youβd like to receive these short, daily lessons, this newsletter is the best place to get them. look here.
β€ If you liked this post, share it with a friend.
β€ If this was forwarded to you,Β subscribe hereΒ to get your own.