Personally I havenβt help any company to implement this myself (because I am not a brand consultant) but my friends, this is what he does with all his clients.
The reasons it works is because they are based on human βpersonalitiesβ that we are already used to. Being an easy way to communicate a desire feeling and making it more memorable.
I love your archetypes and how theyβre different for different people.
My dominant is Explorer with my secondary being the Sage.
Do you know companies working with these as well? From your experience.
I resonate with Creator & Magician as what I'm expressing outwardly. Inwardly, I'm also living a lot like a Lover, Sage, Explorer.
Which one(s) do you recognize as yours and use as a lens in your newsletter?
Personally I havenβt help any company to implement this myself (because I am not a brand consultant) but my friends, this is what he does with all his clients.
The reasons it works is because they are based on human βpersonalitiesβ that we are already used to. Being an easy way to communicate a desire feeling and making it more memorable.
I love your archetypes and how theyβre different for different people.
My dominant is Explorer with my secondary being the Sage.